Children’s books may just be the purest distillation of self-publishing perfection: they’re beautiful, they have universal appeal to readers of all ages, and they pack an emotional punch which leaves readers hungry for more. But if you’ve recently self-published a children’s book, you already know that marketing your book successfully can still pose some unique challenges, regardless of these qualities. It’s time to put your creative gifts back to work, and to take advantage of your book’s unique place in the self-publishing marketplace. But how? Here are three simple suggestions to get you started.

ONE: Think of your book as an event, not an object.

Children’s books are best enjoyed collectively, aren’t they? Whether we’re talking about a grandparent reading aloud to a pack of children on the couch; or a librarian holding forth to a cluster of kids during Story Hour; or an educator teaching sight words to a roomful of young, eager minds, children’s books are events, not just physical objects that one can hold in the hand. When it comes to marketing, spend some time early on brainstorming all of the various contexts in which you see your book being enjoyed … and then start planning how you can make those events happen. And don’t just think analog … digital context matters, too! Think of all those book reviews on YouTube and TikTok; and look at all those readers on Goodreads who might love discovering your book with their children or grandchildren.

Nowadays, holding a book-reading event may not be enough to motivate parents to open their pocketbooks; they want to be convinced that there is more to your book than what can be experienced in a single reading. Many children’s are easy to pick up once and never again. So when you think about hosting an event, think about how to ensure it’s an engaging one that inspires children to enjoy it over and over again. Find ways to make clear connections to ancillary materials like related activities, website material, and educator-friendly resources. The point is to demonstrate that your book is worth coming back to, time and time again.

TWO: Schools are key, and schools are hard.

If you haven’t already developed educational supplements around your children’s book, that is a good place to start. For instance, collect activities and further readings, media, and so forth that relates to your children’s book. Package it as an educational unit. That way, when you arrange to visit a classroom or run a workshop for local teachers, you have already made it easy for them to meet state and federal core requirements.

Yes, schools are a difficult nut to crack, but if you really want your children’s book to move, you need to access them. Since teachers typically rely on resources that have been approved by, or perhaps even provided by, large traditional publishing houses and their marketing teams, gaining credibility is of utmost importance.  Level the playing field by winning a few awards, such as garnering recognition from the Mom’s Choice Awards, for example.  The opportunity schools offer makes the effort worthwhile.

THREE: Make hay while the sun shines … and the sun shines around the world!

Some of the most underutilized opportunities for children’s book authors are book fairs, and there are so many wonderful ones around the world to choose from! These days, it’s easy to take part, too, as self-publishing companies like Outskirts Press offer Global Book Tour packages designed to get your book in front of and into the hands of educational administrators, librarians, retailers, parents, and readers in an efficient and effective way.

If you are looking to market your children’s book, there’s never been a better time than now to inquire. Visit us online at www.outskirtspress.com and check out our Marketing Solutions menu. And to see our staff picks of amazing children’s books from many of our authors, visit our Pinterest page by clicking here.

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Connect with a Publishing Consultant today to learn how Outskirts Press can help YOU publish YOUR masterpiece:

• Call 1-888-672-6657
• Live Chat at OutskirtsPress.com
• Schedule a free consultation 

Outskirts Press stands behind our book printing and design services with the best 100% satisfaction guarantee in the self-publishing industry. Start publishing today.

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^{Click above to watch the video. New authors, click here for your free publishing kit.}

It was 1962. We felt something was decaying in the core of American society and that a reaction was stirring, but we didn’t know where it would lead. Turned out of her parental home at nineteen, penniless but ripe for adventure, Justine travels from Pennsylvania to Boston, is romanced by poet Gregory Corso, then migrates to New York and San Francisco, where there is no shortage of other wounded hipster poets and artists to comfort. Teenage Beth rebels against the rigid expectations of her wealthy family and falls under the spell of the brilliant, philandering Elliot. Aspiring untalented artist Nancy spirals into addiction to the feckless, blond demigod Lothar. Flower child Mena, chafing under her immigrant mother’s old-world strictures, is thrilled to abandon all inhibitions in Manhattan’s seething East Village. All, in one way or another, seek their future in the scintillating bohemian counter-culture already dubbed the “Beat Generation.”

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Jerrine Wire’s trenchant roman à clef vividly evokes this unique epoch through the intersecting stories of real women (and some men) navigating uncharted seas seeking ecstasy, love, peace, and meaning in a world of art, poetry, sex, drugs, politics, and existential uncertainty where conventional habits and mores were joyfully upended.

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Have you written a book that you’d like to publish?

Connect with a Publishing Consultant today to learn how Outskirts Press can help YOU publish YOUR masterpiece:

• Call 1-888-672-6657
• Live Chat at OutskirtsPress.com
• Schedule a free consultation 

Outskirts Press stands behind our book printing and design service.

Coinciding harmoniously with National Children’s Book Week, National Teacher Appreciation Week stands as a vibrant week-long observance in the United States, dedicated to celebrating teachers and acknowledging their invaluable contributions to education.

Taking place in the first full week of May, National Teacher Appreciation Week is a heartfelt tribute to educators, celebrating their unwavering commitment and profound influence on both individual students and society at large. Schools, communities, and educational organizations across the country participate in various activities and events to honor teachers during this week. These activities may include award ceremonies, special assemblies, luncheons, gift-giving, and heartfelt expressions of gratitude from students, parents, and administrators.

In recent years, social media has played a significant role in spreading awareness about National Teacher Appreciation Week. Hashtags such as #ThankATeacher or #TeacherAppreciationWeek are commonly used to share stories, photos, and messages of appreciation for teachers.

If you are the author of a book about teaching, or if you are a teacher who has written a book, this is a great week to get involved with your community as a published writer. Here are some examples of both from Outskirts Press.

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Have you written a children’s book that you’d like to publish?

Connect with a Publishing Consultant today to learn how Outskirts Press can help YOU publish your masterpiece for young readers. (Don’t worry, we publish books for adults, too).

• Call 1-888-672-6657
• Live Chat at OutskirtsPress.com
• Schedule a free consultation 

Outskirts Press stands behind our book printing and design services with the best 100% satisfaction guarantee in the self-publishing industry. Start publishing today.

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^{Click above to watch the video. New authors, click here for your free publishing kit.}