The Virtual Book Tour network is the combined promotional reach of our Newswire press release distribution, the followers of our two publishing blogs, and our audiences on Facebook and X.

Your press release receives exposure to more than 100,000 media contacts, including contacts associated with top-tier outlets such as USA Today, The New York Times, and Publishers Weekly.

Every Virtual Book Tour includes two guaranteed blog features:

• An Author Spotlight on SelfPublishingNews.com
• A Story Showcase on SelfPublishingAdvisor.com

These are guaranteed placements and are separate from your Newswire press release distribution and social media promotion. The two blogs are therefore only part of the overall promotional network included with your Virtual Book Tour.

When your feature is published on one of our blogs, it becomes a publicly accessible web page.

Followers who have signed up to receive the blog's feed can receive new content, but they are not the only people who can read your feature. Anyone can visit the blog, and your individual article can potentially be discovered through Google and other search engines.

As newer articles are published, your feature naturally moves farther down the blog's chronological feed, but the individual article remains available online.

Your Virtual Book Tour is also promoted through our Facebook and X accounts, providing additional exposure to their audiences and followers.

Like other organic social media content, posts are most prominent when first published and move farther down the feed as newer content is added. You do not need access to our social media accounts; we publish the promotional material through those accounts on your behalf.

Media inquiries are directed to you. This allows interested journalists, bloggers, interviewers, and other media professionals to contact you directly about potential opportunities.

If an inquiry is sent to Outskirts Press instead, we forward it to you. You do not need access to our Newswire account, blogs, or social media accounts in order to receive resulting media opportunities.

No. The media-contact network belongs to the Newswire distribution service and is not a mailing list provided to individual authors. Your Virtual Book Tour provides professional distribution and exposure through that network, rather than access to the underlying media-contact database.

Your Virtual Book Tour guarantees the promotional activities included with the service, including your two blog placements. Independent journalists, bloggers, editors, and media outlets determine whether they wish to provide additional coverage.

We therefore cannot guarantee a specific number of media placements, inquiries, leads, or book sales.

Publicity can also influence book discovery without generating an identifiable lead. Someone may encounter your book through a press release, blog article, social post, or search and then visit your book's retail listing or purchase it without ever contacting you.

Your tour uses several independent publicity channels rather than a single advertising platform, so there is not one consolidated view or engagement counter for the entire campaign.

We therefore do not guarantee a specific number of views, likes, comments, clicks, inquiries, or sales. Blog content can also continue to be discovered after its original publication, extending its potential value beyond the initial promotion.

Absolutely. Your press release, cover letter, sales sheet, and other promotional materials can become part of your ongoing book-marketing toolkit.

You can use them to approach additional bloggers, podcasts, newspapers, magazines, bookstores, libraries, reviewers, associations, organizations, event organizers, and other appropriate contacts without purchasing another Outskirts Press marketing service.

When you identify a potential publicity or marketing opportunity, review the outlet's submission or contact instructions and use the materials appropriate for that opportunity.

• Your cover letter can be personalized to introduce you and your book to a blogger, journalist, podcast host, reviewer, bookstore, library, organization, or other contact.
• Your press release provides professionally prepared information about your book and its publicity angle that can be shared with appropriate media outlets.
• Your sales sheet provides an easy-to-review overview of your book for media contacts, bookstores, libraries, reviewers, event organizers, and other potential promotional partners.

You can repeat this outreach with as many appropriate contacts as you wish, giving the materials created for your Virtual Book Tour value beyond the original campaign.

Your questionnaire gives our marketing team important information about you, your book, its audience, and potential promotional angles.

Your answers serve as source material for developing your promotional content. They are not necessarily reproduced word-for-word; instead, the information is used to help create marketing content designed to present you and your book effectively to readers and media contacts.