Empower Your Book Title with Keyword Optimization

You have probably had the title of your book in your mind for a long time—perhaps even before you started writing the book.  Then why on earth would you want someone else to give you suggestions for alternate titles/sub-titles for your book?

An ineffective book title can result in ineffective book sales. 

People judge books by their cover—and that includes the book title. Effective book titles can sometimes mean the difference between lackluster sales and thousands upon thousands of dollars in book sales.

Just look at the title of one of our bestselling, and highly-profitable authors, Gang Chen:

LEED AP Exam Guide: 
Study Materials, Sample Questions, Mock Exam, Building LEED Certification (LEED-NC) and Going Green

That's quite a mouthful, isn't it? But you can't argue with success. Mr. Chen earned over $100,000 in royalties from Outskirts Press in under 180 days.

So what does his book title have that yours might lack?  It is rich with keywords and key phrases, or in other words, search terms that potential customers might type into Google or Amazon when looking for information on his book's topic.

Here is what our professional copywriter will do to optimzie your book:

• Consider the originality and/or uniqueness of your book's title
• Search databases for other previously published books with book titles similar to yours
• Review your title suggestion and synopsis to compile a list of keywords and/or phrases for your book

Once this research has been done, you will receive 3 professional, optimized suggestions for what to title your book. Each title will contain both a title and a sub-title.  Did you know having an effective, optimized sub-title is one of the most important elements to publishing a successful book nowadays?

It's NOT always important, or necessary, for the optimized sub-title to be a part of the cover-design, but it is helpful for the optimized sub-title to be submitted into distribution.

Once you receive these suggestions, what you do with them is up to you—because at Outskirts Press you always maintain creative control over your book. You can ignore them entirely and keep your original title. You can take one of the suggestions exactly. Or you can arrive at a new book title that takes elements from any or all of the book titles we send you.

And remember, even if you have a fiction or poetry book, and cringe at the idea of a sub-title, keep in mind that sub-titles do not have to be a part of the cover design.  Sub-titles can be reserved solely for the online databases and copyright of your book to assist with search engine optimization. You can make that clear to your cover designer during the cover design process or review process.

Want more examples of great keyword optimized book titles? Here are some examples of bestselling Outskirts Press books. Notice their titles and subtitles:

• The Atheist's Introduction to the New Testament: How the Bible Undermines the Basic Teachings of Christianity
• LEED GA Exam Guide: A Must-Have for the LEED Green Associate Exam: Comprehensive Study Materials, Sample Questions, Mock Exam, Green Building LEED Certification, and Sustainability (LEED v3.0)
• The Daughter-in-Law Rules: 101 Surefire Ways to Make Friends with Your Mother-In-Law!
• 5 Necessary Skills to Keep Your Career on Track: Negotiate a Job Offer, Interview Questions, Career Changes, Job Searches, Cover Letters, Resume, Being Proactive, Dealing With Bad Managers, Networking

Will these title suggestions guarantee $100,000 in six months like Gang Chen's book? Of course not. But it can't hurt....