Publication is just the beginning.
Unlike other publishers, our services do not end after your book
is published. Outskirts Press provides all the marketing support
you need for a complete marketing solution.
What
phase of the publishing process are you in? Are
you writing, in the process of making a publishing
decision, or knee deep in promotion?
Whatever stage of the journey you find yourself
in, Outskirts Press can help by providing suggestions,
advice, and recommendations for you and your book.
When you register, the first member of your Author
Support team will be assigned to help you. There's
no obligation, of course.
Do you want to receive helpful publishing and promotion
advice absolutely free and with no obligation? Register
with the Outskirts Press Author Community today
and get a free ebook titled "Self-Publishing
Simplified" when you do.
Sometimes
the hardest part of getting on the radio is simply
knowing who to call. Imagine if you had the contact
information of every major radio show producer in
your state. Outskirts Press provides you with everything
you need to conduct on-air radio interviews to promote
your book from the comfort and convenience of your
own home. The majority of on-air interviews can
take place over the phone. No travel required.
A
standard procedure for book promotion is mailing copies
of your book out for book reviews.
Your author's center has a list of addresses under
the "Free Resources" section for publications
that review books, including The Wall Street Journal,
ForeWord Magazine, and others.
Most publishers forget about you after your book
is published. Not Outskirts Press! At about the
same time you receive your free author's copies
you will begin to receive Creative, Online
Assistance, Coaching, and Help via email
from the amazing Outskirts Press Marketing COACH.
There is a lot to do once your book is published.
The Marketing COACH shows you the way over a gradual
span of time, in order to give you time to complete
each suggestion and tip at your own pace and discretion.
Do as much or as little as you desire. But the help
is here, it keeps coming for YEARS, and it is all
included free with your Diamond
or Pearl publishing
package.
You will discover...
How to pitch your book to Oprah
How to submit your book to Google's
product database and book program
How to list your book on Amazon
alongside a best-seller
The addresses of independent
bookstores nationwide
and much, much more
"I am overwhelmed
with how helpful you are with this information.
Keep it coming!" - Dr. Faye, The Desperate
Daughters of Destiny
Every
book you publish with Outskirts Press receives its
own marketing webpage, designed to promote and sell
your book online. Choose from various colors and
multiple lay-outs based upon your publishing package
(for example, Diamond authors get 16 different webpage
lay-outs to choose from).
Features of your webpage include...
Change your webpage content
and appearance at any time
Add HTML to make your webpage
come alive
Ruby, Diamond, and Pearl authors
may add an audio file enhancement
You can add a book video to
the Media Center section of your webpage, too
Includes an easy URL to promote
(for example outskirtspress.com/yourbook)
The
power of publishing with Outskirts Press becomes
truly apparent when you experience true wholesale
distribution through sales channels like Ingram,
Baker & Taylor, Amazon, and more. The extent
of the sales channels available depends upon the
publishing package you choose. Compare
them here.
With every package except the Emerald, your book
will automatically be available through I-Page,
the book ordering system available at over 25,000
bookstores and retail chains. It will automatically
be listed online with Amazon, Barnes & Noble,
and other e-retailers. The author's trade discount
determines distribution. The author can set it from
0% - 55%. The higher the trade discount, the more
distribution opportunities become available. Wholesalers
and retailers are not obligated to sell all books
and their decision depends in part on the trade
discount you set. Higher is better.
After
your book is published, your personal, pre-formatted
Sales Sheet will be available to you immediately.
Simply print as many copies as you need. Sales Sheets
are instrumental to have as hand-outs at trade shows,
book signings, and when pursuing sales and publicity.
We have made it easy for you.
Your sales sheet includes...
All available editions of your
book
Your retail price and distributor
discount
Availability (wholesalers, distributors)
Your book cover and author image
(if supplied)
Marketing copy and author biography
Best of all, you can modify the content of your
sales sheet whenever you want and print professionally-formatted
copies in whatever quantity you need from your own
computer.
Particularly
valuable for professional speakers who have published
a book (but a catchy promotional hook for others),
the Audio Excerpt option provides the opportunity
to record your voice on your free webpage. You can
read a 3-minute section of your book, or just explain
in your own voice what motivated you to write.
Recording your audio excerpt is as easy as calling
a toll-free number and talking into a phone. Your
audio excerpt is added to your free author's webpage
for others to listen to. This marketing option is
free with every Diamond
package when selected from the Options Menu during
pre-publication and just $99 for our Ruby
and Pearl packages.
We will produce and distribute a
book video (like a movie trailer) for your book.
Your viral marketing campaign will get off to a
healthy start with video distribution to YouTube,
MySpace, Google Video, Yahoo Video, and many, many
more social networking and video sharing websites.
Plus, it will be added to the Media Center section
of your Outskirts Press webpage.
If
you have published multiple books with Outskirts
Press, the back page promotion gives you an opportunity
to promote your previous book within the pages of
your upcoming one.
The best audience for your previous book is the
reader of your current one. Only Outskirts Press
offers this promotion opportunity.
This marketing option is free with every Diamond
package when selected from the Options Menu during
pre-publication and just $99 for our Ruby
and Pearl packages.
A
standard book publication press release will be
composed utilizing information from your webpage
and conforming to industry standards for full effectiveness.
Distributed to a database of approximately 100,000
media contacts, newsrooms, industry analysts, and
freelance writers who receive daily email listings
of press releases which match their filter criteria.
In the publishing category these include newspapers
(Wall St. Journal, New York Times, US Today, etc),
magazines (Foreword, Publisher’s Weekly, etc.),
and applicable websites and ezines.
The press release is also posted to syndicated
news feeds on other web sites through our XML/RSS
news feed. Adding this news feed increases exposure
to your press release.
For maximum distribution, each press release distributed
is optimized for search engines indexing. Search
engines regularly spider index our press releases.
This marketing option is free with every Diamond
package when selected from the Options Menu during
pre-publication and just $99 for our Ruby
and Pearl packages.
Our
publicity experts will write a customized and personalized
professional press release for you based upon input
you supply, conforming to industry standards for full
effectiveness. Upon receipt of your release, you are
free to modify it as you see fit, or use it exactly
as is for all your marketing and promotion. It becomes
yours and you receive a copy for your records.
Distributed
to a database of approximately 100,000 media contacts,
newsrooms, industry analysts, and freelance writers
who receive daily email listings of press releases
which match their filter criteria. In the publishing
category these include newspapers (Wall St. Journal,
New York Times, US Today, etc), magazines (Foreword,
Publisher’s Weekly, etc.), and applicable
websites and ezines.
The press release is also posted to syndicated
news feeds on other web sites through our XML/RSS
news feed. Adding this news feed increases exposure
to your press release.
For maximum distribution, each press release distributed
is optimized for search engines indexing. Search
engines regularly spider index our press releases.
Do
you need a publicist to handle your press release
campaign with targeted distribution and phone call
follow-up? Do you want personal media leads sent directly
to you? How about a clipping service that notifies
you whenever your book is mentioned on the Internet?
The Outskirts Press PR Publicist does
all this for you, and more....
The Ingram Advance is a
monthly listing of newly published books that are
distributed by Ingram. This slick catalogue is distributed
to book buyers, retailers, wholesalers, and other
book outlets on Ingram's distribution list. By listing
your publication in the Advance, you are
announcing your new book to the people who are most
interested in buying it. A listing includes all
pertinent ordering information and a black/white
cover image. The full extent of the listing covers
1/10th of a full page. Since this option is best
used for the announcement of the book's publication,
it must be selected during the pre-production phase.
Your Advance publication announcement
includes....
Part
of a coordinated promotion campaign includes marketing
materials like posters. These are not
templates for you to create the materials yourself.
These prices include the actual high quality, full-color,
marketing materials in quantities of 5, including
delivery directly to your house within the continental
United States. They are fully customized just for
you.
Part
of a coordinated promotion campaign includes marketing
materials like business cards. These are
not templates for you to create the materials
yourself. These prices include the actual
high quality, full-color, marketing materials in
quantities of 500, including delivery directly to
your house within the continental United States.
They are fully customized just for you.
Business Card details....
Your cover image is on the front
in full cover
Your contact information is
on the back in black/white
Part
of a coordinated promotion campaign includes marketing
materials like bookmarks. These are not
templates for you to create the materials yourself.
These prices include the actual high quality, full-color,
marketing materials in quantities of 500, including
delivery directly to your house within the continental
United States. They are fully customized just for
you.
Bookmark details....
Your cover image is on the front
in full cover
Your book synopsis and webpage
URL is on the back in black/white
Part
of a coordinated promotion campaign includes marketing
materials like postcards. These are not
templates for you to create the materials yourself.
These prices include the actual high quality, full-color,
marketing materials in quantities of 500, including
delivery directly to your house within the continental
United States. They are fully customized just for
you.
Postcard details....
Your cover image is on the front
in full cover
Your book synopsis and webpage
URL is on the back in black/white
Part
of a coordinated promotion campaign includes marketing
materials like large posters. These are
not templates for you to create the materials
yourself. These prices include the actual
high quality, full-color, marketing materials in
quantities of 5, including delivery directly to
your house within the continental United States.
They are fully customized just for you.
At
various times throughout the year the Marketing
COACH will bring co-op marketing opportunities to
your attention, and you will have the chance to
take part in national advertising for a fraction
of what it would cost on your own.
In most cases, co-op Advertising allows you to
secure premium, full-color exposure for your book
in a high-quality trade publication for a minimal
amount of money. Your book will occupy a 2"
x 2.5" space along with 11 other Outskirts
Press titles within a full-color, full-page ad.
Your ad space will include a full color cover image,
an abbreviated synopsis, the ISBN, and retail price.
All ads include retail and wholesale ordering information.
Marketing
your book through the Co-Op Advertising Program
allows you to secure premium, full-color exposure
for your book in this premium consumer publication
for a minimal amount of money. Your book will occupy
approximately a 2" x 2.5" space along
with other Outskirts Press titles within a full-color,
full-page ad. Your ad space will include a full
color cover image of your book, an abbreviated synopsis,
the ISBN, and retail price. All books will include
retail and wholesale ordering information.
What is Enlightenment is
an award-winning quarterly magazine reaching over
75,000 inquisitive, progressive readers who are
intelligent, socially conscious, and politically
savvy... yet constantly searching for a higher purpose.
While all Outskirts Press books are
eligible to participate, those with a religious,
spiritual, self-help, or new-age theme are highly
preferred, given the nature of the magazine readership.
Our Diamond and Pearl authors
with a spiritual subject matter who are already
receiving Spring Arbor distribution as a part of
their package are particularly welcome.
The CD Media/Press Kit contains
everything you need to promote your book, pitch
it to the media, and present it to national book
buyers.
Your Author Representative will supply you with
a template and instructions for devising your own
marketing plan and promotional calendar. This is
the single most important part of your CD Media/Press
kit, as it is what Barnes & Noble Small Press and
Borders Acquisitions will look
at when determining whether or not to stock your
book in their retail stores.
Each CD Media/Press Kit includes....
Submission instructions and address to Barnes
& Noble Small Press
Submission instructions and address to Borders
and Waldenbooks
1 full-color marketing plan and promotional
calendar
5 copies of a professionally written press release
5 customized CD-ROMS (see below)
5 full-color author sales sheets
Each CD-ROM contains...
A high-resolution cover scan
A professionally written press release
A secure e-book edition of your book
Author biography and book summary
A high-resolution author image (if supplied)
A professional marketing plan and promotional
calendar supplied by the author using our provided
question/answer template to get you started.
"The CD/Media
Kit arrived today. All I can say is WOW! It is by
far a very professional layout. I would highly recommend
anyone who publishes through Outskirts to purchase
the CD/Media Kit. It is money well-worth as far
as marketing is concerned." - Cassandra Seamon,
A Hundred Days of a Life
We
will take your book on a book fair tour around
the globe: London, America, Beijing, Frankfurt.
Capitalize
by exposing your book to key industry contacts
like acquisitions agents, editors, and translation
rights agents. Your book will receive valuable,
face-out exposure on an exclusive shelf with 4
other Outskirts Press titles and a representative
will be on-hand to personally answer questions
about your book. Outskirts Press will provide
the necessary copies of the book and all the necessary
contact information for both the author and publisher,
so interested parties can make further contact,
during or after the fair. All inquiries Outskirts
Press receives about your book will be forwarded
directly to you for personal follow-up
Book
Marketing, Promotion, & Publicity
What
phase of the publishing process are you in? Are
you writing, in the process of making a publishing
decision, or knee deep in promotion? 
Sometimes
the hardest part of getting on the radio is simply
knowing who to call. Imagine if you had the contact
information of every major radio show producer in
your state. Outskirts Press provides you with everything
you need to conduct on-air radio interviews to promote
your book from the comfort and convenience of your
own home. The majority of on-air interviews can
take place over the phone. No travel required.
A
standard procedure for book promotion is mailing copies
of your book out for book reviews.
Every
book you publish with Outskirts Press receives its
own marketing webpage, designed to promote and sell
your book online. Choose from various colors and
multiple lay-outs based upon your publishing package
(for example, Diamond authors get 16 different webpage
lay-outs to choose from). 
The
power of publishing with Outskirts Press becomes
truly apparent when you experience true wholesale
distribution through sales channels like Ingram,
Baker & Taylor, Amazon, and more. The extent
of the sales channels available depends upon the
publishing package you choose. 
After
your book is published, your personal, pre-formatted
Sales Sheet will be available to you i
Particularly
valuable for professional speakers who have published
a book (but a catchy promotional hook for others),
the Audio Excerpt option provides the opportunity
to record your voice on your free webpage. You can
read a 3-minute section of your book, or just explain
in your own voice what motivated you to write. 
If
you have published multiple books with Outskirts
Press, the back page promotion gives you an opportunity
to promote your previous book within the pages of
your upcoming one.
A
standard book publication press release will be
composed utilizing information from your webpage
and conforming to industry standards for full effectiveness.
Part
of a coordinated promotion campaign includes marketing
materials like posters. These are not
templates for you to create the materials yourself.
These prices include the actual high quality, full-color,
marketing materials in quantities of 5, including
delivery directly to your house within the continental
United States. They are fully customized just for
you.
Part
of a coordinated promotion campaign includes marketing
materials like business cards. These are
not templates for you to create the materials
yourself. These prices include the actual
high quality, full-color, marketing materials in
quantities of 500, including delivery directly to
your house within the continental United States.
They are fully customized just for you.
Part
of a coordinated promotion campaign includes marketing
materials like bookmarks. These are not
templates for you to create the materials yourself.
These prices include the actual high quality, full-color,
marketing materials in quantities of 500, including
delivery directly to your house within the continental
United States. They are fully customized just for
you.
Part
of a coordinated promotion campaign includes marketing
materials like postcards. These are not
templates for you to create the materials yourself.
These prices include the actual high quality, full-color,
marketing materials in quantities of 500, including
delivery directly to your house within the continental
United States. They are fully customized just for
you.
